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As a research analyst for ESPN, Lauren Keiling '08 works with every metric and piece of data that comes out of viewing sporting events. After analyzing this data, she works with programming and production to improve ESPN's studio shows and live events, in an effort "to better serve the fan."
Kenyon connection to the job
I had a Kenyon-sponsored externship my sophomore year in which I shadowed the director of media relations for the Boston Bruins. This feature of my résumé never failed to spark conversation during an interview.
Key Kenyon experiences
My econometrics research project my senior year showed me that not only economics, but critical thinking and analysis in general, could be used to interpret everyday occurrences. The paper was about how student-athletes vs. non student-athletes make time-based decisions related to academics and other social activities and how these choices are linked to academic success. Professor James Keeler pushed me to develop a thesis that was relevant to my own life and interests.
In my job, I put into practice the techniques of analysis that can translate into real world decisions. Understanding the empirical data behind how people consume sports is not only interesting to me, it helps my company perform at a higher level each day.
My studio art minor gave me practical skills that I used to stand apart in my first job out of college at a small sports marketing company. Having taken "Digital Imaging" as part of my minor, I was proficient in both Photoshop and video-editing software. I could design marketing materials, and soon was moved to the video production department where I shot and edited numerous online shows highlighting our events. I've moved away from this type of work now, but I'm grateful that my education in the art department translated into advancement in the workplace.
The research and analysis work I did in every class for my major prepared me for everyday work at ESPN.
Job high point
The largest event produced at my first job out of college was the U.S. Army All-American Bowl. In conjunction with this high-school all-star game, I got to conduct live interviews with youth athletes on the field of the Alamodome.
Outside of my job
I continue to play field hockey in a club league in New York City. I also volunteer at various organizations in the city.